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Press Release

7.9.2018

Regular and rapid security patches, OS upgrades and a comprehensive portfolio are most important for business smartphone buyers says survey

HMD Global survey reveals that 95% of buyers in West European businesses with 50+ staff value regular and fast security updates when buying new smartphones.

London, UK, 4th September 2018 – The supply of regular and fast security updates, availability of OS upgrades and a broad range of business devices are the most important criteria for companies when buying new smartphones, according to a survey by HMD Global, the home of Nokia phones.

According to the HMD Global 2018 Business Smartphone Purchase Survey for Western Europe, companies of all sizes agree that OS upgrades are important when buying new mobile phones for business use. When it comes to regular and rapid security patches and a broad choice of business devices, however, the survey shows significant differences between large corporates with 500+ people and small businesses with less than 200 employees. The larger the company, the more important regular and rapid security patches are seen to be. This also applies to being given a broad choice of business devices.

"The supply of regular and fast security updates and OS upgrades make mobile devices more resilient against hacker attacks. This means that cyber defence begins as soon as you make your smartphone purchase decision," said Andrej Sonkin, General Manager Enterprise Business at HMD Global. "All new Nokia smartphones from Nokia 3.1 and up are part of the Android One family and most of them are also part of the Android Enterprise Recommended program. All Nokia Android One smartphones receive monthly security patches for three years, and OS upgrades for two years from the market launch date."

Mobility is a major building block in most business transformation strategies. Providing mobile access to company applications and cloud services can boost employees’ productivity so smartphones have become an indispensable working tool for professionals. 85% of business organisations have a BYOD (Bring Your Own Device) strategy in place and allow their employees to use their private devices for work. Nevertheless, the procurement of smartphones is an important issue for companies and its complexity should not be underestimated.

Purchasing managers must take a large number of features into account to find a smartphone fleet that most effectively serves the differing needs of employees and their usage preferences and at the same time is in line with the company’s security policy. According to IDC, the vast majority of purchasers choose devices featuring Android: Almost 80% of all business smartphones are Android devices , which is close to the global overall market share of Android of 84%.

HMD Global provides one of the most comprehensive portfolio of Android Enterprise Recommended smartphones on the market. It spans the high-end smartphones Nokia 8 Sirocco and Nokia 8; mid-range models Nokia 7 plus and Nokia 6.1; the value for money smartphone Nokia 5.1 3G/32GB and Nokia 3.1 3G/32GB.

Methodology

The HMD Global Business Smartphone Purchase Survey was conducted by Lightspeed on behalf of HMD Global in France, Germany, Italy, UK and Spain in July 2018 (100 from each market). All 500 respondents surveyed are either entirely responsible for smartphone purchases or are responsible along with some other people in the organisation. They are representing smaller companies with 51 to 250 employees, middle-sized organisations with 251 to 500 people and large corporates with 500+ employees.

Average rating of purchase criteria for business smartphones

 

For further information, please contact the HMD Press Office: hmduk@axicom.com

About HMD Global

Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com.

Nokia is a registered trademark of Nokia Corporation. Android, Android One, Google and Google Photos are trademarks of Google LLC; Oreo is a trademark of Mondelez International, Inc. group.