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Press Release

21.12.2017

HMD Global and NBA basketball player Lauri Markkanen sign a long-term collaboration agreement

HMD Global has signed a long-term co-operation agreement with Finnish basketball player Lauri Markkanen, who is playing his first season in the NBA. He shares the HMD Global values: persistence, winning together and Finnish sisu (guts). Lauri becomes an ambassador for Nokia branded phones and will be sharing his rookie season using the Nokia 8.

“Lauri Markkanen is an incredible talent and an excellent ambassador for us. He knows what he wants and is willing to work hard to achieve his goals. We look forward to following Lauri’s career progress and are pleased to offer devices, like the Nokia 8, with which he can share moments from the NBA and from his day-to-day life with his fans around the world.”

Pekka Rantala, Executive Vice President and CMO for HMD Global.

Lauri Markkanen (born 1997) is playing his first season in the world’s toughest basketball series, the NBA, for the Chicago Bulls. He has already hit some NBA records – for example, in his first 25 games he sank 56 successful three-point throws, and has been described by media as a ‘sensational’ player’. In the 2016–17 season Lauri played college basketball representing Arizona Wildcats of the University of Arizona.

“I am very proud for this opportunity to work together with a big Finnish brand. I believe that I will be able to make Finland known in the US. It is cool to be part of the team working for Nokia phones future.”

Lauri Markkanen

Using the Dual-SightTM mode on the Nokia 8, you can live stream your day-to-day and special moments as #Bothie content on social media, using both the front and back cameras simultaneously.

The Nokia 8 also offers basketball fans an amazing sound experience for video. The phone features Nokia OZO Audio technology, which saves top-level spatial 360°audio. OZO spatial 360° audio brings a fully immersive audio experience to your 4K video on any device. It means that you can hear the clarity of Lauri’s fans cheering, when he sinks in yet another three-point throw.

For more information:
Paja Communications
Marianne Holmlund
Tel. +358 50 1842
marianne.holmlund@pajacommunications.com

About HMD global

Headquartered in Espoo, Finland, HMD Global Oy is the new home of Nokia phones and tablets. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for mobile phones and tablets. For further information, see www.hmdglobal.com.

Nokia is a registered trademark of Nokia Corporation. Android, Google and other marks are trademarks of Google Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.