Six quarters of growth as HMD Global celebrates first full year of profitability in 2021¹
Future growth outlined with Nokia smartphone portfolio launches and HMD Services expansion
ESPOO, FINLAND, 28 FEBRUARY 2022 – Hot on the heels of the recent launch of the Nokia G11 and Nokia G21 earlier this month, HMD Global, the home of Nokia phones, today announces three new Nokia C-series smartphones – the Nokia C21, Nokia C21 Plus and Nokia C2 2nd Edition. This is in response to success for Nokia smartphones within the affordable smartphone market, which saw a 41% smartphone revenue growth for HMD increase from 2020 to 2021². HMD Global reached its first full year of operational profitability in 2021³.
Forecasting one million subscriptions to its Services suite in H1 2022, HMD is also announcing a new services-focused division to further continue this period of growth. This will allow the company to foster further development, attract talent, and better support existing clients by streamlining processes internally.
The three new devices epitomise the durability and long-lasting battery life qualities Nokia phones became famous for all those years ago. This, combined with the best of Android™ software, and security updates cements HMD’s vision for 2022 and beyond – designing Nokia phones that last for longer whilst maintaining excellent build quality. Nokia phones have incorporated a beautiful Finnish aesthetic that is also functional. The company is bolstering its successful Nokia C-series range, which was introduced in 2020 and already makes up 16% of total company smartphone sales in the last five years.
The hero of the C-series family – Nokia C21 Plus – is the smartphone that keeps on giving. It’s designed for durability and is rigorously tested to achieve sleek style and strength, while also delivering on battery life and, most importantly, remaining affordable. The device comes with two different battery sizes, 4000 mAh and 5050 mAh⁴ which deliver up to two and three days of battery life⁵ respectively – allowing people to stay connected for longer.
Built around a robust inner metal chassis with an IP52 rating protecting against elements, with dirt, dust, and water droplet resistance thanks to a toughened cover glass that protects the dazzling 6.5” HD+ display – ensuring Nokia C21 Plus can stand up to all of life’s hustle-and-bustle.
A 13MP dual camera with Panorama and Portrait modes allows you to capture life’s best bits in stunning detail. A clean OS with minimal preloads gives you more space for the apps and content you choose. Plus, two years of quarterly security updates⁶, and fingerprint and AI face unlock technology ensures the Nokia C21 Plus stays secure, inside and out.
The Nokia C21 maintains the excellent build quality, security promises and the all-day battery life signature to the popular C-series. The device brings an improved 8MP camera with autofocus technology that seamlessly reads QR codes – so whether people are scanning menus, making payments or simply looking up information – the Nokia C21 ensures scanning QR codes is a breeze.
Enhanced memory capabilities and a multi-core processor bring efficiencies without sacrificing the all-day battery life, while AI-powered face unlock is now supported by a fingerprint sensor for extra security and convenience. Two years of regular security updates also come as standard for C-series devices, so people can rest assured that the Nokia C21 works hard in the background to keep their smartphone safe.
The Nokia C2 2nd Edition comes with super-tough and reliable Nokia build quality with even more ways to connect. Designed to withstand life’s knocks, thanks to a tough inner metal chassis, and premium Nordic craftsmanship, this C-series device has been rigorously tested to ensure it meets high durability standards and delivers a thoughtful and purposeful design at an affordable price point.
Giving you greater freedom to connect, and a reliable, super-smooth smartphone experience, the all-day battery life from a single charge⁷ which enables hours of talk time and days of standby. The generous 5.7” display lets people easily stream, share and scroll through their favourite content and apps in brilliant definition – and capture the best bits of life, day or night, thanks to front and rear flash cameras. Two years of quarterly security updates⁸ also ensure that the Nokia C2 2nd Edition stays secure on the inside. The up-to-date OS with minimal preloads helps data go further, freeing up more space for the content and apps you love.
HMD’s growth story continues with the accessories range, doubling the accessories business in 2021 with ambitious plans for future growth. The new phones come with a range of accessories, including over-ear wired and wireless headphones, and truly wireless earbuds offering an easy, hands-free calling experience.
Nokia Go Earbuds 2+ – a truly wireless, clear sound with environmental noise cancellation (ENC) and comfortable fit at ultra-high value, whilst sweat and splash resistance and up to 24 hours of playtime will see users through the longest and rainiest of days.
Nokia Headphones (come in wired and wireless versions) – a super lightweight design with soft over-ear cushioning and a foldable arm for extra comfort and convenience, make for a seamless experience whether working or listening to music
The one million subscriptions are split between the three core products (Connect Pro, Enable Pro, and Softlock), and are made up of IoT connections, EMM licenses, and device lock licenses. Building on its renowned portfolio of enterprise smartphones and tablets, the HMD Services offering has bolstered HMD’s enterprise capabilities to become a one-to-shop for complete enterprise mobility and IoT connectivity.
• Nokia C21 Plus will be available in select markets globally from April in Dark Cyan and Warm Grey colour options and comes in 2/32 GB, 3/32 GB and 4/64 GB variants starting at a global average price of 119 Eur
o Expected in the UK in April for £99.99
• Nokia C21 will be available in select markets globally from end of March in Dark Blue and Warm Grey colour options and comes in 2/32 GB and 3/32GB variants starting at a global average price of 99 Eur
• Nokia C2 2nd Edition will be available in select markets globally from April in Grey and Blue colour options and comes in 1/32 GB and 2/32 GB variants starting at a global average price of 79 Eur
o Expected in the UK in May starting at £74.99
• Nokia Go Earbuds 2 + are available now in select markets globally in Black and White colour options for a global average price of 39 Eur
o UK availability to be announced (£35.90 GBP)
• Nokia Wireless Headphones are available now in select markets globally in Black and White colour options for a global average price of 49 Eur
o UK availability to be announced (£45.90 GBP)
• Nokia Wired Headphones are available now in select markets globally in Black and White colour options for a global average price of 30 Eur
o UK availability to be announced (£29.90 GBP)
¹ HMD Global, 2021, non-audited, Finnish Accounting Standards
² HMD Global, 2021, non-audited, Finnish Accounting Standards
³ HMD Global, 2021, non-audited, Finnish Accounting Standards
⁴ Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.
⁵ Based on a real-life usage test by HMD Global
⁶ From the global launch date of Nokia C21 Plus
⁷ Based on a real-life usage test by HMD Global
⁸ From the global launch date of Nokia C2 2nd Edition