Back to Media

HMD Global appoints Mother to lead worldwide launch of its new Nokia branded mobile phones

Monday 31st October 2016: HMD Global, the company founded in May 2016 to create the next generation of Nokia smartphones, feature phones and tablets, has appointed Mother as its lead global agency. The appointment follows a global pitch process, with Mother seeing off competition from a number of other worldwide agencies.

Pekka Rantala, CMO at HMD Global:

"Nokia is a truly iconic, globally recognised and trusted brand. As the exclusive licensee of the Nokia brand for mobile phones and tablets, our ambition was to find a like-minded agency who grasped both the opportunity and responsibility in bringing a new product range to market. We are confident that in Mother we have found a partner who can help us do so for a new generation of consumers around the world"

A global launch campaign will roll out in 2017, along with a series of new product launches over the course of the year

Robert Saville, Founding Partner of Mother:

"Nokia is a brand that is known and loved all over the world, We are thrilled to be working with HMD Global as it begins this exciting new chapter for Nokia branded mobile phones."