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Press Release

27.02.2017

Iconic Snake game is back and available on Messenger

  • Challenge your friends and wave goodbye to your spare time

Barcelona, Spain – 27 February 2017 Prepare to spend even more time on your mobile as HMD Global, the home of Nokia phones, announced a new version of the cult status game, Snake for Messenger, part of Facebook’s Instant Games cross platform experience. The world famous game will be snaking its way back into people’s hearts and is designed to be played with groups of friends, making it even more playable than the first time around.

Snake first featured on Nokia handsets in the late 90s and since then has appeared on over 400 million phones. Users will no longer have to dig out their old handsets to get their nostalgia fix, instead HMD Global invites the world to unite through the free game and challenge friends to play, using Facebook’s Instant Games platform.

In keeping with the original game, players will move the snake around the screen, eating apples and bugs along the way to score points. The more the snake eats, the longer it grows, making it more challenging to control. There are six levels to enjoy, each with a different layout and snake skin. Gamers can choose from three speeds; the higher the speed, the higher the score. In addition, friends either one-on-one, or as a group can see who has the highest score on the leaderboard adding an element of friendly competition.

Pekka Rantala, Chief Marketing Officer of HMD Global said:

“The Snake game was the most popular game in the history of Nokia phones, in fact the true origin of mobile gaming can be traced back to a Nokia handset released in 1997. To this day it has remained hugely popular, not only because it carries a strong sense of nostalgia but because this was the first ever mobile gaming experience for many consumers. The opportunity to partner with Facebook, the social media platform that has single handedly defined the social media landscape, is an incredible opportunity. We were truly excited to work with them to bring back Snake in a modern format to a global audience. We hope in its new format it unites people across the world and brings as much joy to players as it did the first time around.”

Laurens Rutten, Founder and CEO of CoolGames, the developers of Snake on Instant Games, said:

“It was a big honour that our Studio could contribute to a new release of such an iconic IP that has shaped the mobile games industry.”

A revamped version of Snake will also be pre-installed on the new Nokia 3310, a head turning modern twist on one of the best-selling phones of all time, making the Snake comeback even more exiciting.

Notes to the editor:
- CoolGames are the developers of Snake on Facebook’s Instant Games platform.
- Gameloft is the developer of Snake on Nokia 3310.
- Games on Messenger are currently available in 30 coutries.

For further information, please contact:
HMD Press Office: press@hmdglobal.com +44 (0) 20 7331 5305

About HMD global: Headquartered in Espoo, Finland, HMD Global Oy is the new home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD Global Oy is the exclusive licensee of the Nokia brand for phones & tablets. Nokia is a registered trademark of Nokia Corporation. For further information, see www.hmdglobal.com.

About Snake: Snake first appeared in 1997 on the Nokia 6110, along with the games Logic and Memory. It was programmed by Taneli Armanto, a design engineer in Nokia. The concept originated from the 1976 arcade game ‘Blockade’, developed and published by Gremlin.

About CoolGames: CoolGames is the first specialized HTML5 casual games publishing company in the world. It publishes HTML5 games via hundreds of distribution channels across the globe, including many leading game websites and media brands. CoolGames was one of the global launch-partners of Instant Games by Facebook for which it has released several games.

The company was founded in 2010 and is based in Amsterdam, The Netherlands, with a satellite office in Tokyo. CoolGames has published hundreds of HTML5 casual games of which many are developed by its in-house HTML5 game studio. For more information about CoolGames, please visit corporate.coolgames.com